At the 2025 Association of Dermatology Administrators and Managers (ADAM) Annual Meeting, Phreesia highlighted how digital tools are transforming workflows at dermatology organizations nationwide.
These tools are helping organizations meet their goals by making operations smoother, improving the patient experience and helping drive increased revenue.
Dermatology Associates of Virginia is one of many organizations who has experienced the impact of Phreesia’s tools firsthand. They joined us at ADAM to share more about the success they’ve experienced by implementing Phreesia.
Here’s a snapshot of the impressive results they’ve seen:
- Generated an extra $30K+ in monthly revenue through payment reminders
- Saved 300+ staff hours each month, easing the administrative load
- Filled over 40% of open appointment slots, helping keep their schedules full
- Scheduled referred patients within two days, helping engage new patients quicker than ever before
- Achieved an 80%+ response rate to appointment reminders, cutting down on missed visits
- Got valuable feedback from 1 in 5 patients through post-visit surveys
Dermatology Associates of Virginia is just one of many organizations seeing this kind of success with Phreesia.
Curious about how your organization can achieve similar results?
Schedule a demo today and see how you can try Phreesia at no cost!
Interested in learning more about what we shared with the dermatology professionals at ADAM? Below is a summary of the speaking event.
1. Digital scheduling balances profitability and care quality
Handling high patient volumes can really stretch resources, but with streamlined scheduling, dermatology organizations can meet patient demand without sacrificing care quality.
Tools like Phreesia’s automated reminders and online booking make a big difference—they reduce wait times, help optimize providers’ schedules and reduce no-shows by 79%.
By making scheduling more efficient, practices can see patients up to 30 days sooner and cut scheduling time in half.
2. Automation simplifies the patient journey
Phreesia presented its patient-centered platform, which supports every step of the care journey, including:
- Online registration workflows that let patients complete their paperwork before their visit
- Flexible payment options like Apple Pay, Google Pay and payment plans, that help simplify billing
- Personalized outreach campaigns tailored to each patient’s needs
And the best part? Automation doesn’t just improve the patient experience—it also helps optimize revenue and payments. In fact, collections at check-in are twice as high when payments are processed through Phreesia compared to manual collections by staff.
3. Crafting effective outreach campaigns
Outreach campaigns are a natural way to fill providers’ schedules and engage the right patients.
Successful campaigns feature:
- Clear calls to action, including reminders to book regular preventive care appointments
- Appropriate seasonal messaging, such as promoting sun protection during the summer months
Thirty percent of patients are interested in discussing add-on services when presented with educational content at check-in. Highlighting related offerings through outreach can help patients better understand the value of the available services and build their trust and loyalty, keeping it at the forefront of their minds.
4. Automation streamlines referral management
Referrals are vital for organizational growth. Phreesia simplifies referral tracking and communications, resulting in:
- Increased patient satisfaction through quick and seamless processes
- Reduced administrative workloads, allowing staff to focus more on patient care
- Improved healthcare organization growth, with an average of three new patients per provider per month
5. Everyone benefits from a fully digital check-in process
Phreesia’s check-in tools enable patients to complete their check-in anytime, anywhere.
With customizable workflows tailored to each organization’s needs, Phreesia offers both mobile check-in and an in-office check-in tablet. Both options simplify the check-in process and offer patients the flexibility and convenience they desire.
Phreesia also collects critical intake information in real time, including patients’ medical history, insurance details and consent forms. This automated, streamlined process ensures accurate data capture, reduces manual entry errors and quickly provides staff and providers with the information they need to deliver personalized, high-quality care.
The result? 97% of patients report satisfaction with our check-in tools.
6. Why a digital-first strategy matters
In today’s healthcare environment, it’s essential to integrate operations and In today’s healthcare environment, it’s essential to integrate operations and marketing. A digital-first strategy helps healthcare organizations:
- Attract new patients with engaging campaigns
- Retain existing patients through improved care experiences
- Enhance operational efficiency by automating routine tasks
Phreesia’s platform empowers specialty organizations to meet their patient needs, drive growth and deliver exceptional care.
Interested in learning more about how Phreesia helps dermatology organizations like yours?
