Keeping patients engaged isn’t just about providing excellent care—it’s about making healthcare more accessible, convenient and efficient. Patients who are actively involved in their care are more likely to complete necessary screenings, return for follow-up appointments and stay connected with their providers. 

But engagement doesn’t happen on its own. It requires clear communication, streamlined processes and tools that make it simple for patients to stay involved in their care. 

Here’s how your healthcare organization can strengthen engagement and improve the patient experience at every touchpoint. 

1. Make the registration and check-in processes easy and convenient 

The patient’s experience with your organization starts well before they walk through your doors. If the registration process is slow or requires filling out a stack of papers with a pen and clipboard, patients become overwhelmed before the appointment even starts.  

Digital registration and check-in processes ensure patients arrive prepared and ready for their visit.  

With Phreesia, patients can: 

• Complete registration from their own device at their convenience, eliminating the need for them to arrive early to fill out forms 

• Quickly update their demographic and insurance details so their records stay current 

• Sign consent forms electronically, reducing front-desk wait times 

Organizations that use Phreesia experience a significant improvement in efficiency, with 9 out of 10 patients checking in online. This reduces wait times at the front desk and simplifies the process for both staff and patients. 

2. Keep communication clear and timely 

Patients need appointment reminders and updates to stay engaged, but phone calls often go unanswered, and mailing reminders takes such a long time (and let’s not even talk about the cost of stamps).  

Phreesia’s automated communication tools help healthcare organizations: 

• Reduce no-shows by over 70% with text, email and voice reminders 

• Fill cancellations automatically, so open appointment slots don’t go unused 

• Deliver messages tailored to each patient’s needs 

One organization using Phreesia’s automated reminders saw a significant drop in no-shows, leading to an additional $250K+ in annual revenue. When patients receive reminders in a way that’s convenient for them, they’re more likely to show up and stay engaged in their care. 

3. Make payment simple and stress-free 

Financial uncertainty can lead to missed appointments or delayed care. 59% of adults have postponed care because they didn’t know what they would owe.¹ Patients are more engaged when they understand their out-of-pocket costs upfront and have convenient ways to pay. 

Phreesia helps organizations: 

• Verify patients’ eligibility and benefits before their visits, ensuring that both patients and providers understand coverage and copays  

• Offer patients private, secure payment options, effortlessly doubling balance collections  

• Give patients the option to create a payment plan, making it easier for them to manage their balance due, while helping organizations reduce the number of patient accounts sent to collections 

Healthcare organizations have seen a 3x increase in time-of-service collections using Phreesia’s automated payment tools. When payment options are simple and transparent, patients are more likely to stay the course with their care. 

4. Personalize the patient experience 

Patients want to receive individualized care. Generic messages don’t build engagement, but personalized communication does. 

With Phreesia, your organization can: 

• Send patient reminders in 19+ languages, ensuring accessibility 

• Tailor messages based on each patient’s health needs 

• Enroll patients in ongoing outreach campaigns, so they stay informed about annual wellness visits, optional services and more. 

Phreesia clients share that these tools improve patient communication and provide valuable insights into patient behavior, helping them refine their engagement efforts.  

As a result, organizations using Phreesia have seen an increase in patient retention and a 97% satisfaction rating with their digital experience. 

5. Keep patients connected between visits 

Engagement doesn’t stop when patients leave your office. Ongoing communication ensures they stay on track with their care.  

With the right tools, organizations can: 

• Make rescheduling easy, encouraging follow-up appointments 

• Send educational content that keeps patients informed and increases the organization’s ancillary services revenue 

• Provide self-scheduling options, so patients can book visits at their convenience 

Several healthcare organizations using Phreesia’s digital tools have increased their revenue by as much as $300K, just by making scheduling easier for patients. And when patients need to reschedule a visit, a smooth rebooking process makes sure they can easily do so. 

6. Realize that engaged patients are more likely to return 

When healthcare is simple, convenient and personalized, patients are more likely to stay connected with their providers. By automating check-in, improving communications and simplifying payments, healthcare organizations can build stronger patient relationships, improving health outcomes. 

Is your organization ready to improve—and maintain—patient engagement? Phreesia makes it easier than ever.  

Schedule a demo today.  

¹ “Health insurance confusion continues to plague Americans, new data show,” Forbes, Feb. 8, 2021.