A Phreesia campaign that overcomes linguistic barriers to healthcare, encourages patient–provider conversations and spotlights an often-ignored chronic condition received the industry’s top creative award
ALL-REMOTE COMPANY/WILMINGTON, Del. — March 26, 2025 — Phreesia, a leader in patient activation, is proud to announce that, in partnership with Publicis Health Media and another leading organization, it has received a Bronze 2025 PM360 Pharma Choice award in the Multicultural category for a campaign that reaches Spanish-speaking patients with high cholesterol, educating them about a medication that could help control this chronic condition. The healthcare marketing industry trade publication PM360 recognizes the most innovative healthcare and life sciences campaigns through annual readers’ choice awards.
The campaign reached adults who, along with diet and a statin, needed help lowering their bad cholesterol, and encouraged patients to talk to their doctors. The campaign specifically focused on supporting Spanish-speaking patients who face care barriers due to the lack of culturally relevant, bilingual health-marketing materials. Research shows that nearly half of Hispanic people in the U.S. with high cholesterol are not aware that they have a health problem. The bilingual campaign outperformed English-only initiatives by 20% and increased both user engagement and intent.
“Ensuring patients know about lifesaving treatments to help manage chronic conditions is key to driving better health outcomes,” said Phreesia’s Vice President of Life Sciences Content Strategy, Alexandra Beneville. “We’re so proud to partner with leading organizations to develop effective messages that reach patients when they are thinking about their health.”
The Pharma Choice award winners are chosen by industry members. Entries are displayed online, and readers vote on their favorites. A Gold, Silver and Bronze award is given to the top three vote earners in each of 14 categories, including: Multicultural, Philanthropic, Unbranded and Video.
About Phreesia
Phreesia is the trusted leader in patient activation, giving providers, life sciences companies and other organizations tools to help patients take a more active role in their care. Founded in 2005, Phreesia enabled approximately 150 million patient visits in 2023—more than 1 in 10 visits across the U.S.—scale that we believe allows us to make meaningful impact. Offering patient-driven digital solutions for intake, outreach, education and more, Phreesia enhances the patient experience, drives efficiency and improves healthcare outcomes. To learn more, visit phreesia.com.
About Publicis Health Media
PHM is the market-leading media agency in the health and wellness category, providing unmatched DTC and HCP expertise.
Media Contact:
Nicole Gist
nicole.gist@phreesia.com
407-760-6274
